Keeyu
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Product Roadmap

Helpdesk tickets are a symptom. We're treating the cause.

Replacing them, and the 20 tools that create them, with one agentic post-purchase OS.

The Thesis

Helpdesk tickets exist because something failed upstream and nobody caught it. The customer complains. The support agent scrambles across 15 tabs with no idea what went wrong. It's broken by design.

Keeyu connects to every system that touches the customer promise and fixes issues in real time, before the complaint, before the ticket. If you fix the failure, the ticket never exists. The helpdesk is eliminated.

No competitor can do this. Their architecture is reactive. Ours is proactive. That's what makes this roadmap possible.

Where We Are Today

March 2026. Proactive AI is live and in production.

Phase 1: Scale the Foundation (Now)

Every module solves more of the post-purchase problem. ACV grows with product surface area.

Phase 2: Eliminate the Helpdesk

The bridge. Eliminate the category that created the problem.

If you prevent the problem, there's no ticket. If there's no ticket, you don't need a helpdesk.

Agentic Workflow Builder. Automated resolution across every connected system. Refunds, rerouting, notifications, inventory, all without human intervention. Reactive platforms act inside one system. We orchestrate across all of them.

Helpdesk Widget. Surface Keeyu's operational context inside existing support tools. Make the helpdesk better, then make it unnecessary.

Keeyu Inbound. Direct customer channel where Keeyu already knows the problem. Most issues resolved before anyone reaches out.

Prevention Scorecard. Measure tickets prevented, escalations avoided, revenue retained. The metric that makes the helpdesk category irrelevant.

ACV: $18K - $28K. Eliminating the helpdesk is not the end state. It's the unlock.

Phase 3: The Agentic Post-Purchase OS

This is the big bet. This is why we exist.

A retailer doing 360K orders/year spends $210K to $266K across 15 to 20 disconnected tools to manage post-purchase. Order management, inventory, warehouse, shipping, tracking, returns, refunds, cross-border, comms, fraud, warranty, subscriptions.

That fragmentation is the root cause of the operational failures that create helpdesk tickets. The tools that are supposed to prevent problems are structured in a way that guarantees them.

Keeyu replaces all of it. One platform. $245K in fragmented tools replaced by $39K. And it's not just cheaper, it eliminates the fragmentation that causes failures in the first place.

Operational Intelligence API. Keeyu's intelligence exposed to every tool in the stack. Churn signals to marketing, risk scores to the storefront, carrier performance to routing. Keeyu becomes infrastructure, not a tool you open.

Predictive Orchestration. Move from detecting problems to predicting them. Reroute before the first delay. Trigger contingency before the SLA breach. Reactive platforms can predict delivery dates. They can't change operations upstream. We can.

Multi-Channel Operations Hub. Marketplaces, social commerce, B2B, all managed proactively from one layer. E-commerce is fragmenting into more channels. Nobody handles multi-channel post-purchase proactively. Greenfield.

Post-Purchase Intelligence Engine. Feed intelligence upstream into ERP, WMS, 3PL, and carrier systems. Warehouse patterns that predict failures. Product signals that predict returns. Carrier behaviours that predict delays. Stop problems at the source, not after they cascade.

ACV: $28K - $39K. ICP expands from 18K accounts (helpdesk operators) to 179K accounts (all merchants at scale).

The End State

Shopify created a category by making it easy to sell online. Keeyu is creating a category by making it easy to run the operations.

Why the Moat Compounds

Every competitor (Narvar, AfterShip, Gorgias, Yuma, Siena) starts from the conversation and tries to reach operations. To match what we have, they'd rebuild their integration architecture, data model, and product philosophy from scratch. That's not a pivot. That's a new company.

Every order we process deepens operational intelligence. Every integration expands detection surface. Every workflow trains the system. The architecture is proactive. The moat is compounding. The category is ours to define.


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