Summary

Helpdesks manage tickets. Keeyu prevents them.

Keeyu is the proactive AI platform for post-purchase e-commerce. We connect to every system that touches a customer's order, including storefronts, ERPs, warehouses, carriers, returns platforms, and helpdesks. We detect when something goes wrong, and resolve it before the customer knows.

The result: fewer tickets, lower operational cost, retained revenue.

Where We Are Today

Metric	Value
ARR	A$606K
Customers	30 (zero churn, 18 months)
NRR	108%
ACV	A$35K (3x in 6 months)
Sales Pipeline	A$907K (44% close rate)
Sales Motion	Founder-led. Recent SDR hire
ROI	4.6x avg across 18 business cases. 0 negative.
Runway	~8 months at current burn

The Market

Market	ACV	Stores	Opportunity
Proactive AI (today)	A$35K	18K	A$645M
Replace Helpdesk (next)	A$57K	179K	A$10.2B
Agentic Post-Purchase	A$78K	326K	A$25.5B

The Raise

Raising A$4.5M - A$5.5M AUD. Base case runs off A$4.5M. Lean by design.

	Today	Month 12
ARR	A$606K	A$5M
Customers	30	140+
US Revenue	14%	40%
Team	13	24

Use of funds:

• Sales & partnerships (50%). Jevon + 2 US AEs (closing), 1 US Partnerships Mgr (BPO + agency channel from day 1), 1 US Marketing Mgr (paid lead gen for both markets), 3 SDRs. Founder on the ground in LA from July '26.
• Product (35%). 2 AU-based AI Engineers. Doubling down on a truly agentic Keeyu — not a helpdesk replacement. The product that takes ACV from A$35K to A$57K.
• Ops & G&A (15%). CS Lead, Ops Manager, US CSM, Designer. Clean books, fractional CFO, operational infrastructure.

Ending cash: ~A$2.5M at M12. Runway: ~5 months gross / 25+ months net of M12 revenue (A$417K/mo recurring). Series A optionality, not urgency.

Why Now

Demand. Brands want proactive. But couldn't. 80% of e-commerce CX is still fully reactive.

Insight. We lived it. PE Nation, SurfStitch, Papinelle. Saw where it broke. Knew how to fix.

Tech. AI agents can now act live. We cracked it. 50+ integrations, 80+ problem types, 18 months of compounding data.

The Defensibility

Four structural advantages that compound with scale:

• Proprietary data — 30+ brands, 50+ integrations, 80+ problem types. Grows with every order.
• Deep workflow embedding — We read and write back. Operational control plane, not a dashboard.
• Emerging ecosystem — 50+ integrations forming the architecture of a platform.
• Customer advocacy — A CX leader refused to take a job unless the company adopted Keeyu.

The Team

Tracy Godtschalk, CPO. PE Nation. 20 years e-commerce and CX. Lived the chaos. Ended it.

Tahir Rauf, CTO. Mastercard. Woolworths. PE Nation. Enterprise architect. Built the impossible.

Jevon Le Roux, CEO. Hurley (exited). Surf Stitch (MD). PE Nation (CEO). Closed all 29 customers personally.

We're not building a better helpdesk. We're killing the helpdesk category.

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